LA Business Daily

What is it called when a consumer is expected to purchase an item repeatedly due to poor quality?

When a manufacturer wishes to profit from a product that is necessary to the consumer, but (the product) is liable to malfunction, break, or otherwise cease to remain useful- and the consumer is expected to purchase the same product over and over again... i.e. Pencils, Cheap Headphones, Batteries, Poorly Constructed or Poorly Engineered Products. What is it called when the consumer partakes in this cycle (usually unwillingly / unwittingly) ?

Public Comments

  1. The autos, for example? It's called: Planned Obsolescence.
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