LA Business Daily
How can a consumer research company use their research to assist the consumers adoption of new products?
Stages of the consumer adoption process: Awareness: The buyer becomes aware of the product. Interest: The buyer seeks information and is receptive to learning about the product. Evaluation: The buyer considers the product’s benefits and decides whether to try it. Trial: The buyer examines, tests, or tries the product to determine if it meets his or her needs. Adoption: The buyer purchases the product and can be expected to use it again whenever the need for this general type of product arises.
Public Comments
- polling the market. surveys.
- You will find even more if you click on articles, good luck http://www.quirks.com/topics/consumer_research.aspx
